TV Host Launches Fashion Line With a Purpose

Television host Cat Greenleaf recently launched Look Up Stop Texting (LUST), a fashion line with a purpose.

A self-described Blackberry addict, the Brooklyn, NY native realized that her textaholism was taking her attention away from her newborn son. Through stylish clothing and accessories, LUST’s mission is to remind people to put down the PDA and "live in the actual world instead of in the virtual one."

Each season, LUST will donate a portion of it's proceeds to a nonprofit organization. This fall, LUST will give to Common's the Common Ground Foundation, an organization dedicated to developing youth in under-served communities into contributing citizens and strong leaders.

The LUST fall line includes nameplate necklaces, t-shirts for men and women, BlackBerry and iPhone cases, and notebooks ranging from $6 - $55. LUST is available at Brooklyn's Spangle Jewelry, Santa Monica's Fred Segal and online at Lustbkyln.com.