The Roots Prep For Sixth Annual Jam Session

Entertainment
Entertainment

The Roots Prep For Sixth Annual Jam Session

Courtesy of Def Jam Records

The night before the music industry celebrates its own, it only makes sense that some of the business' top acts get together to just jam, thanks to The Roots.

The Roots Jam Session pairs a “who’s who” of music’s best with the Philadelphia-based hip-hop band for a continuous, impromptu jam to a packed audience. Past performers include Snoop Dogg, Travis Barker, Fall Out Boy, Queen Latifah and Matisyahu. Past attendees include Jay-Z, Tom Cruise, Prince, Beyoncè, Dave Chappelle, Jeremy Piven, Black Eyed Peas and Don Cheadle.

Each year, The Roots Jam Session launches a campaign to make the message of the night beyond the celebration. This year the group has teamed with environmental coalition, Green Music Group.

To promote the event, the Jam Session team has also launched a logo design contest in conjunction with their 2010 Jam. Exclusively run through @RootsJamSession twitter page, the contest calls for artists, designers and fans across the nation to create a logo integrating the words “Roots” “Jam” & “Session” and to then twitter their logo or link to their artwork to @RootsJamSession along with the hashtag #RootsJam in the tweet. The winner of the contest will not only have the chance to create this year’s logo but also be given the chance to attend the anticipated, invite only live experience. The logo contest remains open to the public until 11:59 pm PST on January 7, 2010. The winner will be announced via twitter (@rootsjamsession) in early January 2010.